At ALC we live and breathe an active lifestyle and truly believe that every individual deserves to live their best days through movement, no matter what that looks like for them. We set out to create a brand that not only reflects that ethos, but also has the opportunity to build a community around a product that’s with you no matter what you throw at it.
It started with an innovative design of high performing eyewear, to encourage and support people to get outside and get moving, with no excuses. Then we branched out in to apparel to fuel our customers confidence to put themselves out there, with minimal fuss and epic value for money.
Overall our goal is to continue to grow and contribute to improving peoples health and wellbeing, inadvertently through the product we design and make with so much care.